Our Story

We want to make it easier for you to find stylish, simple, sensible products.

Meet Shenetta Webster, Owner

In 2015 I couldn’t find what I felt was a simple product-- satin hair scrunchies.  Scrunchies are readily available in cotton, denim and even velvet fabrics. Satin scrunchies are unique and beneficial to hair, yet they were hard to find in local stores.


With encouragement from my friends and family, I decided to manufacture satin scrunchies myself. I quickly realized there was a demand for satin scrunchies—and in general for accessories that are fashionable and functional.  That realization is how Always Eleven evolved into a business. 

Products that go beyond

Many of us enjoy being cute and stylish (Heeyyyyy!). And we also want products that are convenient and helpful to our lifestyle. For example, a hat that attractively hides a bad hair day and is also protective of and gentle on hair.  Or purses that are conveniently sized and transparent to carry to high-security events, such as basketball games and concerts.  And planners that actually help us prioritize effectively and get important things done.


I started taking note of areas in my life where having a practical product would make my life a little easier or better in some way. And that became my mission with Always Eleven — to make useful products that have added value and are easily obtainable.  Or, quite simply, products that go beyond. 

Products that go beyond

Many of us enjoy being cute and stylish (Heeyyyyy!). And we also want products that are convenient and helpful to our lifestyle. For example, a hat that attractively hides a bad hair day that is also protective of and gentle on hair.  Or purses that are conveniently sized and transparent to carry to high-security events, such as basketball games and concerts. 


I started taking note of areas in my life where having a practical product would make my life a little easier or better in some way. And that became my mission with Always Eleven — to make useful products that have added value and are easily obtainable.  Or, quite simply, products that go beyond. 

Stylish, Simple, Sensible

I simply want to identify hard-to-find, useful, accessories (that are cute too!), and make them readily available to people. My product ideas usually come from my own life experiences, desires and needs. And knowing that other people have these same desires and needs for stylish, simple, sensible products inspires me to continue to create awesome accessories. I hope you will enjoy Always Eleven products as much as I enjoy making them available to you.